SMPS Panel- Building Visibility: Media, PR & Influence in AEC

This in-person event brings together leaders from publishing, public relations, and corporate communications to explore how visibility and credibility are built in today’s evolving AEC media landscape. Designed for mid- to senior-level marketing and communications professionals across architecture, engineering, and construction, the session will examine how stories are evaluated, shared, and discovered across AEC and beyond.

Panelists will discuss how media fragmentation, changing audience behaviours, digital platforms, and AI-driven content discovery are reshaping the way firms build visibility and thought leadership. The conversation will explore the shift back to earned media, the value of editorial credibility and targeted industry publications, and how communications strategies increasingly support broader business development and client experience goals.

The panel will be followed by a networking social with drinks and light refreshments.

Learning objectives